Besides apparel, electronics and footwear are the most popular online shopping items.
Facebook and YouTube are still the favorite social media sites for teens and 53 percent of females and 52 of males indicate that social media impacts their purchases, with Facebook being the most important.
However Facebook seems to have lost influence over the past six months, with only 33 percent of teens reporting it as the most important social media influencer in the spring survey compared with 42 percent in the fall survey. Instagram and Twitter are picking up the slack and anecdotal evidence exists that teens are moving to Tumblr and Reddit — although the Piper Jaffray survey did not show evidence of this. The cell phone is the primary access to the Internet for 25 percent of those between 12 and 17 years of age.
Forty-eight percent of teens own an iPhone and 58 percent own a tablet according to the Piper Jaffray report. For those who own a smartphone, 50 percent use it as the main method of accessing the Internet. Teens are seldom disconnected from their mobile devices so it is best to customize websites for mobile users.
Mobile devices are used for browsing, buying, looking for coupons, and checking in with friends to get their views. Teens are brand conscious but not necessarily brand loyal. Friends, whose opinions they value, heavily influence buying behavior. Peer approval of purchases is very important, especially to girls. The Piper Jaffray report states that friends had the most influence over teen purchase decisions and about 50 percent of both males and females said social media influenced them.
Shopping is a core social activity for teenaged girls who are more likely to be swayed by celebrities than boys. Seventy-seven percent said they are more likely to buy a reduced price article than one at full price.
Enlarge This Image Teenaged girls are shrewd shoppers, often waiting for items to go on sale before purchasing. Almost 40 percent of teenage girls sign up for emails from their favorite brands to receive information about sales and promotions.
Sixty-five percent say when their favorite brand has a sale, they want to share the information with their best friend or sister, and 57 percent say when they find a new brand or trend, they tell a best friend or sister.
About 80 percent prefer to share the information by texting or calling rather than posting to social media platforms. Teens have short attention spans, especially regarding advertisements. They filter out a good deal of the messages and are often doing several other things while shopping online, especially if they are on a mobile device. To keep them engaged, ask for their feedback or give them an opportunity to express their preferences. Their sale racks if you have budget constraints have amazing bargains and they will send you pictures if you contact them.
They have become my two daughters favorite clothing and it makes me happy to support a company that makes all their clothes in the USA. This is a nice blog and These type of cloths are perfect for summer. I also know one website for these type of dresses. You can go to FoxyBeauty Store for affordable clothing for women. This is an interesting list. I wonder if there are geographic differences. And for being more spendy in athletic clothing, there is, iviva.
Your email address will not be published. Notify me of follow-up comments by email. Notify me of new posts by email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. The Teen and Tween Market: What are the low-end brands? J crew and gap are way over my budget. Boom try adding lovable bed sets and pillows. At least have afordable prices on clothes for people on a budget plz. I think that daya by Zendaya is a nice place and it is pretty affordable.
These shopping websites are amazing! Leave a Reply Cancel reply Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Ava Fashion Designer, Blogger, Entrepreneur. Creative Director Pitschy Media. Get My New Book!
To find out more, including how to control cookies, see here:
Find a great selection of fashion and gifts for tween girls at cripatsur.ga Shop for tweens' clothing, shoes, accessories and more. Free shipping and returns. Tween Clothes Your tween will be ready for school, parties and summer days with clothing from our fashionable selection. Browse trendy tops, modest dresses, fun school clothes and more. Best Online, Department Stores for Teen Clothing: Amazon Fashion is quickly becoming the #1 hotspot for fashion online. With stores like Zappos and ShopBop jumping onto Amazon offering designer brands such as Stella McCartney, Betsey Johnson, Lilly Pulitzer, and even Chloe and Dolce & Gabbana! Amazon will soon be what the mall was to all of us once upon a time.